Self Paced

Designing Delight: The Art and Science of UX

Designing Delight explores the integration of art and science in UX to create intuitive and impactful user experiences.

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MODE
e-LMS
TYPE
Self Paced
LEVEL
Moderate
DURATION
3 Months

About

This program focuses on the principles of user experience (UX) design, blending theoretical knowledge with practical applications to create engaging and effective digital interfaces. Participants will learn about user research, interface design, user testing, and how to apply psychological principles to enhance user satisfaction and conversion rates.

Aim

The aim of Designing Delight: The Art and Science of UX is to provide participants with the skills and insights necessary to excel in UX design, focusing on creating intuitive, engaging, and effective user interfaces. The program emphasizes practical design strategies, user-centric research, and interdisciplinary collaboration to innovate and enhance user experiences.

Program Objectives

  • Master the fundamentals of UX design, including user research and user-centered design processes.
  • Develop skills in creating wireframes, prototypes, and high-fidelity interfaces.
  • Learn to conduct and apply findings from user testing to optimize designs.

Program Structure

Module 1: Foundations of UX Design

  • Section 1: Introduction to User Experience (UX)
    • Definitions and Key Concepts in UX Design
    • The Importance of UX in Product Development and Digital Interaction
  • Section 2: The UX Design Process
    • Overview of the UX Design Process: From Research to Prototyping to Testing
    • Best Practices in UX Workflow and Documentation

Module 2: Understanding User Needs

  • Section 1: User Research Techniques
    • Conducting Effective User Interviews and Surveys
    • Utilizing Personas and Scenarios to Capture User Needs
  • Section 2: Analyzing User Data
    • Methods for Analyzing and Interpreting User Data
    • Creating User Journeys and Experience Maps

Module 3: Designing for Usability

  • Section 1: Principles of Usable Design
    • Core Principles: Accessibility, Consistency, Visibility, and Feedback
    • Designing for Different Demographics and Accessibility Needs
  • Section 2: Usability Testing
    • Planning and Conducting Usability Tests
    • Analyzing Usability Data and Iterating Designs

Module 4: Interaction Design

  • Section 1: Elements of Interaction Design
    • Designing Interactive Elements: Buttons, Forms, and Menus
    • Using Animation and Transition to Enhance User Interaction
  • Section 2: Responsive and Adaptive Design
    • Principles of Responsive Web Design
    • Techniques for Creating Adaptive User Interfaces Across Devices

Module 5: Visual Design and Aesthetics

  • Section 1: Basics of Visual Design
    • Color Theory, Typography, and Layout in UX Design
    • Creating a Cohesive Visual Language for Digital Products
  • Section 2: Crafting Emotional Connections
    • Emotional Design: How to Evoke Positive User Emotions
    • Case Studies on Award-Winning UX Designs

Module 6: Advanced Topics in UX

  • Section 1: UX Strategy and Management
    • Integrating UX Strategy with Business Objectives
    • Building and Leading UX Teams
  • Section 2: Future Trends in UX Design
    • Emerging Technologies and Their Impact on UX (VR, AR, AI)
    • Preparing for the Future of Interaction

Final Assessment and Project

  • Capstone Project:
    • Designing a Comprehensive UX for a Real or Hypothetical Product
  • Final Examination:
    • Comprehensive Test on UX Principles, Design Techniques, and Strategic Applications

Participant’s Eligibility

  • Students, PhD scholars, academicians, and industry professionals interested in UX design.
  • Aspiring UX/UI designers, product managers, and web developers looking to enhance their design skills.
  • Professionals from any field seeking to understand and implement UX principles in their work.

Program Outcomes

  1. User Research Expertise: Proficiency in conducting user research and translating insights into design decisions.
  2. Prototyping and Wireframing: Skills in developing wireframes and prototypes to refine design concepts.
  3. User Testing and Feedback Integration: Ability to conduct rigorous user testing and integrate feedback effectively.
  4. Visual Design Acumen: Mastery of design principles to create aesthetically pleasing and functional user interfaces.
  5. Interaction Design: Skills in crafting intuitive and engaging interactions.
  6. Accessibility and Inclusivity: Understanding of how to design accessible and inclusive products.
  7. Cross-functional Collaboration: Enhanced ability to work effectively across different teams, such as development and marketing.

Fee Structure

Standard Fees: INR 4,998        USD 198

Discounted Fee: INR 2499        USD 99   

Batches

Spring
Summer
Autumn
Winter
Live

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Program Assessment

Certification to this program will be based on the evaluation of following assignment (s)/ examinations:

Exam Weightage
Mid Term Assignments 20 %
Final Online Exam 30 %
Project Report Submission (Includes Mandatory Paper Publication) 50 %

To study the printed/online course material, submit and clear, the mid term assignments, project work/research study (in completion of project work/research study, a final report must be submitted) and the online examination, you are allotted a 1-month period. You will be awarded a certificate, only after successful completion/ and clearance of all the aforesaid assignment(s) and examinations.

Program Deliverables

  • Access to e-LMS
  • Real Time Project for Dissertation
  • Project Guidance
  • Paper Publication Opportunity
  • Self Assessment
  • Final Examination
  • e-Certification
  • e-Marksheet

Future Career Prospects

  • Leadership in UX Design: Opportunities to lead UX teams and design departments.
  • Freelance UX Consulting: High demand for freelance UX consultants with the expertise to advise businesses.
  • Innovative Product Development: Roles in innovative startups and tech companies focusing on user-centered products.
  • Cross-Industry UX Implementation: Opportunities to implement UX strategies across various industries.
  • User Testing and Analytics: Specialized roles focusing on user testing and behavior analysis.
  • Corporate Training and Workshops: Conducting training sessions and workshops on UX best practices.
  • Digital Transformation Projects: Leading digital transformation projects with a focus on improving user experience.
  • Academic Research in UX: Opportunities in academia to conduct research and teach UX design principles.

Job Opportunities

  • UX Designer
  • UI Designer
  • Product Manager
  • User Researcher
  • Interaction Designer
  • UX Strategist
  • Information Architect
  • Accessibility Specialist

Enter the Hall of Fame!

Take your research to the next level!

Publication Opportunity
Potentially earn a place in our coveted Hall of Fame.
Centre of Excellence
Join the esteemed Centre of Excellence.
Networking and Learning
Network with industry leaders, access ongoing learning opportunities.
Hall of Fame
Get your groundbreaking work considered for publication in a prestigious Open Access Journal (worth ₹20,000/USD 1,000).

Achieve excellence and solidify your reputation among the elite!


 

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