Self Paced

Mastery for Advertisers Ensuring Transparent and Ethical

SDC Compliance Mastery for Advertisers” provides key strategies for ethical digital advertising, emphasizing transparency and consumer privacy compliance

Legal Program

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MODE
e-LMS

TYPE
Self Paced

LEVEL
Moderate

DURATION
1 month

Law, Short Courses

About

SDC Compliance Mastery for Advertisers: Ensuring Transparent and Ethical Campaigns is a comprehensive guide designed to help advertisers navigate the complexities of compliance with the Self-Regulatory Program for Online Behavioral Advertising (SDC). This resource explains how to conduct digital advertising campaigns that are not only effective but also ethical and transparent. It covers the fundamentals of responsible data collection and usage, the importance of protecting consumer privacy, and the best practices for maintaining trust and integrity in digital marketing. The guide is essential for advertisers, marketing professionals, and agencies seeking to align their practices with industry standards and consumer expectations.

Aim

The aim of “SDC Compliance Mastery for Advertisers: Ensuring Transparent and Ethical Campaigns” is to equip advertisers and marketing professionals with the necessary knowledge and tools to conduct their digital advertising campaigns in full compliance with the Self-Regulatory Program for Online Behavioral Advertising (SDC). This resource strives to promote transparency, ethical advertising practices, and respect for consumer privacy, thereby enhancing trust and integrity in the digital advertising ecosystem.

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Program Objectives

Understand SDC Guidelines: Provide a thorough understanding of the Self-Regulatory Program for Online Behavioral Advertising standards and requirements.
Promote Ethical Advertising: Teach advertisers how to implement ethical advertising practices that respect consumer rights and privacy.
Enhance Transparency: Equip participants with strategies to maintain transparency in data collection, use, and sharing in advertising campaigns.
Foster Consumer Trust: Help advertisers develop campaigns that build and maintain consumer trust by adhering to established privacy and ethical standards.
Mitigate Legal Risks: Offer knowledge and tools to mitigate risks associated with non-compliance, including potential legal and reputational consequences.

Program Structure

Module 1: Introduction to SDC Regulations

Overview of the Supreme Court directive
Importance of SDC in advertising
Key regulatory guidelines

Module 2: Detailed Compliance Steps

Step-by-step guide to submitting the SDC
Using the Broadcast Seva Portal and Press Council of India Portal
Documentation and proof submission

Module 3: Creating Transparent Advertisements

Avoiding misleading claims
Ensuring accuracy and truthfulness in ads
Ethical considerations in advertising

Module 4: Case Studies and Best Practices

Real-world examples of SDC compliance
Best practices for compliance management
Strategies for dealing with non-compliance issues

Module 5: Maintaining Ongoing Compliance

Monitoring and updating advertising practices
Legal implications of non-compliance
Continuous improvement in advertising ethics

Participant’s Eligibility

Marketing Professionals: Individuals working in marketing, digital advertising, and related fields who are responsible for planning and executing advertising campaigns.
Data Managers: Professionals involved in data management within marketing departments, focusing on the collection, storage, and utilization of consumer data in advertising.
Compliance Officers: Officers tasked with ensuring that advertising practices meet legal and regulatory standards, particularly in terms of consumer privacy and data protection.
Business Owners: Entrepreneurs and small business owners who manage their own marketing and need to understand how to comply with advertising standards to protect their businesses.
Advertising Agency Staff: Employees at advertising agencies who need to ensure that their work for clients adheres to the latest standards in ethical advertising.
Legal Professionals: Lawyers and legal advisors specializing in advertising law, consumer protection, or digital communications, seeking to provide better guidance to their clients on compliance matters.

Program Outcomes

Comprehensive Understanding of SDC Standards: Participants will gain a deep understanding of the Self-Regulatory Program for Online Behavioral Advertising guidelines and how to apply them in digital advertising.
Skills in Ethical Advertising Practices: Attendees will learn how to design and implement advertising campaigns that adhere to ethical standards, ensuring respect for consumer privacy and data protection.
Enhanced Transparency in Campaigns: Participants will acquire the skills to maintain high levels of transparency in how consumer data is collected, used, and shared in advertising efforts.
Ability to Build Consumer Trust: Through ethical and transparent practices, participants will be able to foster greater trust between their brand and consumers, enhancing customer loyalty and brand reputation.
Risk Management Strategies: Attendees will develop strategies to mitigate legal and reputational risks associated with non-compliance, ensuring that their advertising practices align with regulatory expectations and consumer sensitivity to privacy.

Fee Structure

Standard Fees: INR ~~11,998~~ USD ~~170~~

Discounted Fee: INR 5999 USD 85

Batches

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Program Assessment

Certification to this program will be based on the evaluation of following assignment (s)/ examinations:

Exam	Weightage
Final Online Exam	50%
Project Report Submission (Includes Mandatory Paper Publication)	50 %

To study the printed/online course material, submit and clear the mid term assignments, project work/research study (in completion of project work/research study, a final report must be submitted) and the online examination, you are allotted a 1-month period. You will be awarded a certificate, only after successful completion/ and clearance of all the aforesaid assignment(s) and examinations.

Program Deliverables

Access to e-LMS
Paper Publication Opportunity
Self Assessment
e-Certification
e-Marksheet

Future Career Prospects

Chief Ethics and Compliance Officer: Senior executives who oversee an organization’s overall ethics and compliance strategies, ensuring all marketing and advertising activities align with legal and ethical standards.
Director of Digital Strategy: Leaders responsible for the strategic direction of digital marketing efforts, ensuring integration of compliance and ethical practices into all digital initiatives.
Head of Consumer Protection: Executives who develop and lead consumer protection strategies within organizations, focusing on safeguarding consumer data and promoting transparency in advertising.
Global Regulatory Compliance Leader: Professionals who manage compliance with advertising and privacy regulations across multiple countries, adapting strategies to fit diverse legal landscapes.
Senior Policy Advisor for Digital Advertising: Experts who advise on policy development related to digital advertising standards, working with regulatory bodies to influence and shape industry regulations.
VP of Brand Integrity: Executives who ensure that all aspects of a brand’s marketing and communication strategies uphold the brand’s ethical standards and protect its reputation.
Digital Innovation Compliance Specialist: Specialists who work at the intersection of new media and technology, ensuring that emerging digital marketing tools and platforms are used responsibly and comply with established standards.

Job Opportunities

Digital Compliance Officer: Specialists who ensure that digital advertising campaigns adhere to self-regulatory and legal standards, focusing on consumer privacy and ethical marketing practices.
Ethics and Compliance Manager: Professionals responsible for developing and maintaining an organization’s compliance programs, particularly in marketing and advertising departments.
Consumer Privacy Advocate: Roles in organizations or advocacy groups focused on protecting consumer rights, especially concerning data privacy in advertising.
Digital Marketing Manager: Managers who oversee digital campaigns and ensure that marketing strategies comply with ethical standards and privacy laws.
Advertising Standards Auditor: Professionals who audit advertising campaigns for compliance with industry standards and regulations, ensuring transparency and ethical practices.
Brand Reputation Manager: Specialists who monitor and manage the public perception of a brand, ensuring that advertising practices contribute positively to the brand’s reputation.
Regulatory Affairs Specialist in Advertising: Experts who stay abreast of changes in advertising regulations and guide companies in adjusting their practices to remain compliant.

Disclaimer

SkillZip offers dynamic Program on Self-Declaration Certificate(SDC) law as per the latest Supreme Court rulings. Given the evolving legal standards, our Program may adjust to reflect recent changes. We continually update our curriculum to stay relevant and appreciate your understanding of any provisional content during these transitions.