Mastery for Advertisers Ensuring Transparent and Ethical
SDC Compliance Mastery for Advertisers” provides key strategies for ethical digital advertising, emphasizing transparency and consumer privacy compliance
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e-LMS
Self Paced
Moderate
1 month
Law, Short Courses
About
SDC Compliance Mastery for Advertisers: Ensuring Transparent and Ethical Campaigns is a comprehensive guide designed to help advertisers navigate the complexities of compliance with the Self-Regulatory Program for Online Behavioral Advertising (SDC). This resource explains how to conduct digital advertising campaigns that are not only effective but also ethical and transparent. It covers the fundamentals of responsible data collection and usage, the importance of protecting consumer privacy, and the best practices for maintaining trust and integrity in digital marketing. The guide is essential for advertisers, marketing professionals, and agencies seeking to align their practices with industry standards and consumer expectations.
Aim
The aim of “SDC Compliance Mastery for Advertisers: Ensuring Transparent and Ethical Campaigns” is to equip advertisers and marketing professionals with the necessary knowledge and tools to conduct their digital advertising campaigns in full compliance with the Self-Regulatory Program for Online Behavioral Advertising (SDC). This resource strives to promote transparency, ethical advertising practices, and respect for consumer privacy, thereby enhancing trust and integrity in the digital advertising ecosystem.
Program Objectives
Program Structure
Module 1: Introduction to SDC Regulations
- Overview of the Supreme Court directive
- Importance of SDC in advertising
- Key regulatory guidelines
Module 2: Detailed Compliance Steps
- Step-by-step guide to submitting the SDC
- Using the Broadcast Seva Portal and Press Council of India Portal
- Documentation and proof submission
Module 3: Creating Transparent Advertisements
- Avoiding misleading claims
- Ensuring accuracy and truthfulness in ads
- Ethical considerations in advertising
Module 4: Case Studies and Best Practices
- Real-world examples of SDC compliance
- Best practices for compliance management
- Strategies for dealing with non-compliance issues
Module 5: Maintaining Ongoing Compliance
- Monitoring and updating advertising practices
- Legal implications of non-compliance
- Continuous improvement in advertising ethics
Participant’s Eligibility
Program Outcomes
Fee Structure
Standard Fees: INR 11,998 USD 170
Discounted Fee: INR 5999 USD 85
Batches
Certificate
Program Assessment
Certification to this program will be based on the evaluation of following assignment (s)/ examinations:
Exam | Weightage |
---|---|
Final Online Exam | 50% |
Project Report Submission (Includes Mandatory Paper Publication) | 50 % |
To study the printed/online course material, submit and clear the mid term assignments, project work/research study (in completion of project work/research study, a final report must be submitted) and the online examination, you are allotted a 1-month period. You will be awarded a certificate, only after successful completion/ and clearance of all the aforesaid assignment(s) and examinations.
Program Deliverables
- Access to e-LMS
- Paper Publication Opportunity
- Self Assessment
- e-Certification
- e-Marksheet
Future Career Prospects
Job Opportunities
- Digital Compliance Officer: Specialists who ensure that digital advertising campaigns adhere to self-regulatory and legal standards, focusing on consumer privacy and ethical marketing practices.
- Ethics and Compliance Manager: Professionals responsible for developing and maintaining an organization’s compliance programs, particularly in marketing and advertising departments.
- Consumer Privacy Advocate: Roles in organizations or advocacy groups focused on protecting consumer rights, especially concerning data privacy in advertising.
- Digital Marketing Manager: Managers who oversee digital campaigns and ensure that marketing strategies comply with ethical standards and privacy laws.
- Advertising Standards Auditor: Professionals who audit advertising campaigns for compliance with industry standards and regulations, ensuring transparency and ethical practices.
- Brand Reputation Manager: Specialists who monitor and manage the public perception of a brand, ensuring that advertising practices contribute positively to the brand’s reputation.
- Regulatory Affairs Specialist in Advertising: Experts who stay abreast of changes in advertising regulations and guide companies in adjusting their practices to remain compliant.
Disclaimer
SkillZip offers dynamic Program on Self-Declaration Certificate(SDC) law as per the latest Supreme Court rulings. Given the evolving legal standards, our Program may adjust to reflect recent changes. We continually update our curriculum to stay relevant and appreciate your understanding of any provisional content during these transitions.
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