Social Media Conduct & Brand Guidelines

📘 Module 1: Introduction to Social Media Ethics & Brand Reputation (30 Minutes)

📖 Section 1.1: Why Social Media Conduct Matters

• The public nature of posts and viral impact
• Employer branding and employee influence
• Legal and reputational risks

📖 Section 1.2: Brand Identity on Social Media

• Consistency in messaging, tone, and visuals
• Audience perception and trust-building

📘 Module 2: Social Media Conduct – Rules & Responsibilities (45 Minutes)

📖 Section 2.1: Personal vs Professional Boundaries

• Guidance on what can/can’t be shared about your workplace
• Use of disclaimers and “views are my own” statements

📖 Section 2.2: What to Avoid on Social Media

• Posting offensive, inflammatory, or misleading content
• Sharing political, religious, or controversial opinions
• Leaking confidential or proprietary information

📖 Section 2.3: Crisis Communication & Misconduct Handling

• How to handle PR issues and negative comments
• Internal reporting procedures for breaches or misconduct

📘 Module 3: Brand Guidelines for Social Media Engagement (30 Minutes)

📖 Section 3.1: Visual & Language Guidelines

• Proper use of logos, brand colors, and approved hashtags
• Defining tone: formal vs. friendly, use of emojis/memes

📖 Section 3.2: Content Guidelines

• Posting schedules and content formats per platform
• Tagging protocols, brand and partner mentions

📖 Section 3.3: Accessibility & Inclusivity

• Use of alt text and descriptive captions
• Inclusive language and representation

🤝 Be a digital ambassador — Learn to engage online with professionalism, respect, and a consistent brand voice to build trust and avoid risk.