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SEO Supremacy: Content Mastery for Search

Original price was: INR 4,998.Current price is: INR 2,499.

This program dives into the essentials of SEO strategy, focusing on how to create and optimize content that boosts search engine visibility. You’ll learn how to find the right keywords, structure content for SEO, and understand the technical factors that impact rankings. It also covers ways to blend SEO with your overall digital marketing efforts, so you can build a strong, unified online presence.

Program Aim
This program is designed to give you advanced SEO skills, with a focus on creating and optimizing content to improve your website’s visibility in search engines. By the end, you’ll be ready to drive more traffic and make a real impact on your digital marketing efforts.

Program Objectives

  • Get a solid understanding of SEO fundamentals and how they shape digital content strategies.
  • Learn how to perform keyword research and incorporate SEO tactics into content creation.
  • Understand the technical aspects of SEO that influence website ranking and visibility.

Program Structure

  • Module 1: SEO Basics
    • Section 1: Introduction to SEO
      • Overview of SEO and its evolution
      • Why SEO matters for today’s online businesses
    • Section 2: How Search Engines Work
      • How search engines crawl, index, and rank content
      • Key ranking factors like relevance and authority
  • Module 2: Keyword Research and Content Strategy
    • Section 1: Mastering Keyword Research
      • Tools and techniques to find effective keywords
      • Evaluating keywords by search volume and user intent
    • Section 2: Building a Content Strategy
      • Aligning content with business goals and audience interests
      • Planning content for different stages of the customer journey
  • Module 3: On-Page SEO
    • Section 1: Optimizing Website Structure
      • Best practices for URL structure, navigation, and internal links
      • The importance of mobile optimization and page speed
    • Section 2: Content Optimization
      • Writing SEO-friendly content with headers, tags, and meta descriptions
      • Using structured data to improve search visibility
  • Module 4: Off-Page SEO and Link Building
    • Section 1: Earning Quality Backlinks
      • Techniques for building a strong backlink profile
      • Managing and auditing backlinks for quality and impact
    • Section 2: Social Media and Local SEO
      • How social media influences SEO
      • Basics of local SEO and how it boosts local search rankings
  • Module 5: Technical SEO
    • Section 1: Website Health Checks
      • How to run a technical SEO audit and resolve common issues
    • Section 2: Advanced Technical SEO
      • Using HTTPS, managing crawl budget, and optimizing sitemaps
      • Leveraging CDNs for faster load times and better user experience
  • Module 6: SEO Analytics and Performance Tracking
    • Section 1: Measuring SEO Success
      • Setting up dashboards and tracking KPIs
      • Analyzing traffic, rankings, and conversions
    • Section 2: Continuous SEO Improvement
      • Staying updated with algorithm changes
      • Tips for ongoing SEO maintenance and adapting strategies

Final Project and Assessment

  • Capstone Project: Develop a full SEO strategy for a sample business.
  • Final Exam: Test your understanding of key SEO principles, tools, and techniques.

Who Should Join
This program is ideal for:

  • Digital Marketers, Content Creators, and SEO Specialists
  • Web Developers, Designers, and Entrepreneurs
  • Business Owners, Social Media Managers, and PR Professionals
  • Freelancers, Educators, and Corporate Communications Officers

What You’ll Gain

  • Keyword Research Skills: Learn how to research valuable keywords that match your target audience’s intent.
  • Content Optimization Techniques: Create SEO-friendly content that ranks well and appeals to readers.
  • Technical SEO Knowledge: Identify and resolve issues like site speed, mobile compatibility, and secure protocols.
  • Link Building Expertise: Build a quality backlink profile to strengthen your website’s authority.
  • Analytical Skills: Use SEO tools to monitor performance, analyze data, and make informed improvements.
  • SEO Strategy Development: Design an effective SEO plan that combines on-page, off-page, and technical elements to meet your business goals.
MODE

e-LMS

TYPE

Self Paced

LEVEL

Moderate

DURATION

3 Months

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INR Indian rupee