Advanced Digital Marketing and SEO
Digital Dominance focuses on mastering digital marketing strategies and SEO techniques to enhance online presence and engagement.
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e-LMS
Self Paced
Moderate
3 Months
About
This program equips participants with the tools and knowledge necessary to excel in digital marketing and search engine optimization. Covering content marketing, social media strategies, Google Analytics, and SEO fundamentals, the curriculum is designed to improve website visibility, increase traffic, and drive conversions.
Aim
The aim of Digital Dominance: Mastering Marketing and SEO is to provide participants with a deep understanding and practical skills in digital marketing and SEO, enabling them to drive impactful online engagement and optimize their digital footprint. The program focuses on enhancing strategic marketing initiatives and maximizing digital ROI.
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Program Objectives
- Develop comprehensive digital marketing strategies.
- Master the techniques of SEO, including keyword research and link building.
- Utilize analytics tools to track and optimize marketing performance.
Program Structure
Module 1: Foundations of Digital Marketing
- Section 1: Introduction to Digital Marketing
- Overview of Digital Marketing and Its Importance in Today’s Business Landscape
- Key Components of Digital Marketing: SEO, Content Marketing, Social Media, Email Marketing, PPC
- Section 2: Developing a Digital Marketing Strategy
- Steps to Create an Effective Digital Marketing Plan
- Aligning Digital Marketing with Business Goals
Module 2: Search Engine Optimization (SEO)
- Section 1: SEO Fundamentals
- Understanding SEO: How Search Engines Work
- On-Page SEO: Keywords, Meta Tags, Content Optimization
- Section 2: Advanced SEO Strategies
- Off-Page SEO: Link Building, Social Signals, and Authority
- Technical SEO: Website Performance, Mobile Optimization, Structured Data
Module 3: Content Marketing
- Section 1: Crafting Compelling Content
- Identifying Target Audience and Crafting Personas
- Content Types: Blogs, Videos, Infographics, Ebooks
- Section 2: Content Distribution and Promotion
- Strategies for Effective Content Distribution and Promotion
- Measuring Content Marketing Success
Module 4: Social Media Marketing
- Section 1: Building a Social Media Presence
- Choosing the Right Platforms for Your Brand
- Creating Engaging and Shareable Content
- Section 2: Social Media Campaigns and Advertising
- Planning and Executing Social Media Campaigns
- Leveraging Paid Social Advertising
Module 5: Pay-Per-Click (PPC) and Display Advertising
- Section 1: Understanding PPC and Display Ads
- Basics of PPC: Setting Up Google Ads Campaigns
- Display Advertising: Formats, Targeting, and Optimization
- Section 2: Conversion Rate Optimization
- Techniques for Increasing Click-Through and Conversion Rates
- A/B Testing and Analytics for Ad Optimization
Module 6: Analytics and Optimization
- Section 1: Digital Analytics
- Tools and Techniques for Measuring Digital Marketing Effectiveness
- Key Performance Indicators and Data Interpretation
- Section 2: Continuous Improvement in Digital Marketing
- Using Analytics for Continuous Optimization
- Staying Ahead of Digital Marketing Trends
Final Assessment and Project
- Capstone Project:
- Developing a Comprehensive Digital Marketing Campaign for a Real or Hypothetical Product
- Final Examination:
- Comprehensive Test on Digital Marketing Principles and SEO Techniques
Participant’s Eligibility
- Students, PhD scholars, academicians, and industry professionals interested in advancing their digital marketing and SEO knowledge.
- Marketing professionals aiming to enhance their digital skills.
- Business owners and entrepreneurs who want to boost their online presence.
Program Outcomes
- SEO Expertise: Develop advanced skills in search engine optimization to improve search engine rankings.
- Content Marketing Strategies: Learn to create and execute effective content marketing campaigns.
- Analytics Proficiency: Gain proficiency in using digital analytics tools to measure and refine marketing strategies.
- Social Media Mastery: Master social media marketing techniques to engage audiences and build brand loyalty.
- Conversion Optimization: Enhance skills in optimizing websites and content for maximum conversion rates.
- Ad Campaign Management: Learn to manage and optimize paid advertising campaigns across various digital platforms.
- Strategic Planning: Develop strategic planning skills for comprehensive digital marketing efforts.
Fee Structure
Discounted Fee: INR 2499 USD 99
Batches
Certificate
Program Assessment
Certification to this program will be based on the evaluation of following assignment (s)/ examinations:
| Exam | Weightage |
|---|---|
| Mid Term Assignments | 20 % |
| Final Online Exam | 30 % |
| Project Report Submission (Includes Mandatory Paper Publication) | 50 % |
To study the printed/online course material, submit and clear, the mid term assignments, project work/research study (in completion of project work/research study, a final report must be submitted) and the online examination, you are allotted a 1-month period. You will be awarded a certificate, only after successful completion/ and clearance of all the aforesaid assignment(s) and examinations.
Program Deliverables
- Access to e-LMS
- Real Time Project for Dissertation
- Project Guidance
- Paper Publication Opportunity
- Self Assessment
- Final Examination
- e-Certification
- e-Marksheet
Future Career Prospects
- Leadership in Digital Marketing: Opportunities to lead digital marketing teams and departments.
- Specialization in SEO and SEM: High demand for specialists in search engine optimization and marketing.
- Consultancy and Freelance Opportunities: Potential for consultancy roles or freelance projects for various businesses.
- Global Marketing Roles: Skills applicable to global digital marketing strategies and campaigns.
- Innovative Marketing Solutions: Roles in developing cutting-edge marketing technologies and tools.
- Entrepreneurial Ventures: Opportunities to start or enhance digital marketing agencies.
- Educational Contributions: Teaching digital marketing strategies and SEO in academic or training settings.
- Content and Media Strategy: Leading content creation and media strategy to align with business goals.
Job Opportunities
- Digital Marketing Manager
- SEO Specialist
- Content Marketing Strategist
- Social Media Manager
- Marketing Analyst
- PPC (Pay-Per-Click) Expert
- Conversion Rate Optimization (CRO) Specialist
- Digital Marketing Consultant
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