Self Paced

Influencer Marketing Essentials

Influence Engage Convert: The New Era of Influencer Marketing equips participants with cutting-edge strategies to effectively leverage influencer partnerships for brand growth and engagement.

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MODE
e-LMS
TYPE
Self Paced
LEVEL
Moderate
DURATION
3 Months

Management

About

This program explores the dynamic world of influencer marketing, focusing on how to strategize, execute, and measure the success of influencer campaigns. Participants will learn the intricacies of selecting the right influencers, building relationships, and creating content that resonates with target audiences to drive engagement and conversions.

Aim

The aim of this program is to equip participants with the skills and knowledge necessary to effectively implement influencer marketing strategies, enhancing brand presence and maximizing ROI through authentic engagement with targeted consumer demographics.

Program Objectives

  • Understand the fundamentals and emerging trends in influencer marketing.
  • Develop strategies for effective influencer collaboration and content creation.
  • Master tools and techniques for measuring the impact of influencer campaigns.

Program Structure

Module 1: Introduction to Influencer Marketing

  • Section 1: Understanding the Fundamentals
    • Definitions and Scope of Influencer Marketing
    • Historical Evolution and Impact on Modern Marketing
  • Section 2: The Influencer Ecosystem
    • Overview of Key Players: Influencers, Platforms, and Audiences
    • Types of Influencers: Micro, Macro, and Mega

Module 2: Building Influencer Relationships

  • Section 1: Selecting the Right Influencers
    • Criteria for Influencer Selection: Relevance, Reach, and Resonance
    • Tools and Platforms for Influencer Discovery and Vetting
  • Section 2: Partnership Development
    • Best Practices for Forming and Maintaining Influencer Relationships
    • Negotiation Techniques for Influencer Contracts

Module 3: Campaign Planning and Execution

  • Section 1: Campaign Design
    • Steps to Designing Influencer Marketing Campaigns
    • Setting Clear Objectives and Key Performance Indicators (KPIs)
  • Section 2: Content Creation and Coordination
    • Collaborative Content Creation Strategies
    • Ensuring Brand Consistency and Authenticity in Influencer Content

Module 4: Analytics and Measurement

  • Section 1: Tracking and Analysis
    • Tools for Monitoring Influencer Campaign Performance
    • Metrics to Measure Engagement, Reach, and Conversion
  • Section 2: Optimization and Scaling
    • Techniques for Optimizing Ongoing Campaigns
    • Scaling Successful Strategies Across Different Markets and Platforms

Module 5: Legal and Ethical Considerations

  • Section 1: Compliance and Disclosure
    • Understanding Legal Requirements: FTC Guidelines and Beyond
    • Ensuring Ethical Practices and Transparency in Influencer Partnerships
  • Section 2: Crisis Management
    • Preparing for and Responding to Potential Issues in Influencer Campaigns
    • Reputation Management and Mitigation Strategies

Module 6: Advanced Influencer Marketing Strategies

  • Section 1: Innovative Approaches
    • Leveraging Emerging Technologies and Platforms
    • Case Studies of Groundbreaking Influencer Campaigns
  • Section 2: Future Trends
    • Predicting Future Directions in Influencer Marketing
    • Preparing for the Next Big Thing in Digital Marketing

Final Assessment and Project

  • Capstone Project:
    • Development and Presentation of a Comprehensive Influencer Marketing Campaign Plan
  • Final Examination:
    • Comprehensive Test to Evaluate Understanding of Influencer Marketing Concepts, Strategies, and Practices

Participant’s Eligibility

Marketing Professionals, Brand Managers, and Social Media Strategists: For those looking to deepen their influencer marketing expertise.

Entrepreneurs and Small Business Owners: Ideal for those aiming to leverage influencer marketing to expand their brand presence.

Individuals with Basic Marketing Knowledge: Suitable for those interested in specializing in influencer marketing.

Program Outcomes

  • Influencer Selection Expertise: Develop the ability to identify and select influencers who align perfectly with brand values and campaign goals, leveraging both qualitative insights and quantitative metrics.
  • Relationship Management Skills: Gain proficiency in building and maintaining strong, mutually beneficial relationships with influencers, including negotiation and contractual agreements.
  • Campaign Strategy Development: Master the art of designing influencer marketing campaigns that effectively engage target audiences and meet predefined objectives.
  • Content Collaboration and Supervision: Acquire skills in co-creating content with influencers that resonates with audiences while staying true to the brand’s voice and compliance standards.
  • Analytical and Measurement Competence: Learn to use advanced tools to track, analyze, and report on campaign performance, including engagement rates, conversion metrics, and ROI.
  • Crisis Management Abilities: Equip yourself with strategies to foresee, prevent, and manage potential crises in influencer partnerships, ensuring brand reputation is upheld.
  • Future Trends Adaptation: Develop the capacity to anticipate and adapt to emerging trends and technologies in influencer marketing, positioning the brand at the forefront of innovation.

Fee Structure

Standard Fees: INR 4,998        USD 198

Discounted Fee: INR 2499        USD 99   

Batches

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Summer
Autumn
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Certificate

Management Non Mentor Program Certificate

Program Assessment

Certification to this program will be based on the evaluation of following assignment (s)/ examinations:

Exam Weightage
Mid Term Assignments 20 %
Final Online Exam 30 %
Project Report Submission (Includes Mandatory Paper Publication) 50 %

To study the printed/online course material, submit and clear, the mid term assignments, project work/research study (in completion of project work/research study, a final report must be submitted) and the online examination, you are allotted a 1-month period. You will be awarded a certificate, only after successful completion/ and clearance of all the aforesaid assignment(s) and examinations.

Program Deliverables

  • Access to e-LMS
  • Real Time Project for Dissertation
  • Project Guidance
  • Paper Publication Opportunity
  • Self Assessment
  • Final Examination
  • e-Certification
  • e-Marksheet

Future Career Prospects

Versatile Marketing Roles: Suitable for various positions within marketing agencies and corporate marketing teams.

Independent Consulting: Prepares participants to work as independent consultants in influencer marketing.

Engagement Specialists: Skills tailored for roles that focus on consumer engagement and interaction.

Digital Strategy: Enables careers in digital strategy, utilizing influencer networks to enhance brand presence.

Public Relations: Fits roles in PR where managing brand image through influencers is key.

Content Creation and Management: Prepares for roles focused on creating and managing content alongside influencers.

Brand Management: Equips participants for brand management positions that use influencer partnerships to boost brand loyalty and recognition.

Social Media Leadership: Suitable for leadership roles in social media management, directing campaigns and influencer collaborations.

Current Participants* Analytics

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Note: The information shown in the above-mentioned analytics is live and may include information that is not completely correct like spelling mistakes, grammatical mistakes , factual errors or even mis representation as this is what participants have entered, the information is currently not edited and or filtered , but at later stages they will be filtered to provide true data representation.

Job Opportunities

  • Influencer Marketing Manager
  • Brand Partnership Coordinator
  • Social Media Strategist
  • Content Marketing Specialist
  • Community Manager
  • Public Relations Specialist
  • Brand Strategist
  • Marketing Consultant

Enter the Hall of Fame!

Take your research to the next level!

Publication Opportunity
Potentially earn a place in our coveted Hall of Fame.
Centre of Excellence
Join the esteemed Centre of Excellence.
Networking and Learning
Network with industry leaders, access ongoing learning opportunities.
Hall of Fame
Get your groundbreaking work considered for publication in a prestigious Open Access Journal (worth ₹20,000/USD 1,000).

Achieve excellence and solidify your reputation among the elite!


 

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