Global Business Expansion Blueprint for Indian MSMEs
Empower Indian MSMEs with the strategic knowledge, tools, and networks needed to explore and expand into international markets confidently.
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Online
Corporates
Advance
3 Months
Advanced Corporate Governance, Corporate, Corporate Finance, Strategic Corporate Governance
About
This program addresses these pain points by offering practical training on export procedures, international trade finance, cross-border compliance, global digital marketing, and cross-cultural negotiation. With a blend of industry-led case studies, expert mentorship, and actionable frameworks, this blueprint will enable Indian MSMEs to build globally competitive brands.
Designed for MSME founders, export managers, and business development professionals, the program ensures participants are export-ready and digitally equipped to scale their operations beyond borders.
Aim
- Enhancing export readiness for MSMEs in India
- Building scalable business models for global expansion
- Understanding international trade laws and compliance
- Strengthening digital presence and e-commerce export capabilities
- Exploring foreign investment and cross-border partnerships
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Program Objectives
- Identify global market opportunities and niche sectors
- Create export strategies aligned with global demand
- Understand trade documentation and INCOTERMS
- Implement global digital marketing & SEO localization
- Navigate legal, tax, and customs compliance in target regions
- Learn about international payment systems and forex risk mitigation
- Engage in cross-cultural communication and negotiation training
Program Structure
Module 1: Globalization 101 for MSMEs
- Understanding globalization and its relevance to MSMEs
- Key international trends reshaping MSME trade
- Self-assessment: Is your business ready to go global?
Module 2: International Market Intelligence
- Market segmentation and opportunity mapping
- Tools for global market research (ITC Trade Map, Google Market Finder, etc.)
- Competitor benchmarking & SWOT analysis
Module 3: Export Ecosystem Mastery
- Export registration: IEC code, RCMC, AD code
- Step-by-step export documentation
- Mandatory certifications for various regions (US, EU, ASEAN, etc.)
Module 4: Product Adaptation for Global Markets
- Product localization vs. standardization
- Packaging, labeling, and regulatory compliance
- Sustainable and green product standards
Module 5: Global Sales Channels & E-commerce
- Selling through Amazon Global, Etsy, Alibaba, Indiamart Export
- Building a multilingual, mobile-first eCommerce website
- Partnering with global distributors & aggregators
Module 6: Export Finance, Taxation & Risk Mitigation
- EXIM Bank loans, ECGC cover, pre/post-shipment finance
- GST for exports, duty drawback schemes
- Managing forex volatility, hedging strategies
Module 7: Logistics, Customs, and Supply Chain
- Incoterms explained with real use cases
- Partnering with international freight forwarders
- Managing global returns and reverse logistics
Module 8: Government Incentives & Trade Bodies
- In-depth on schemes from Ministry of MSME, DGFT, FIEO, SIDBI
- How to apply: Udyam portal, TIES, RoDTEP, MEIS
- Navigating bureaucratic and regulatory channels
Module 9: Digital Branding & Global Outreach
- Global SEO & multilingual marketing strategy
- Leveraging Google Ads, LinkedIn, Meta for B2B/B2C lead generation
- Creating export-focused marketing assets (product catalogues, virtual booths, pitch decks)
Module 10: Cross-border Collaborations & Negotiations
- Building trust with foreign clients & partners
- Trade fairs, virtual expos & embassy-led connect programs
- Intercultural communication skills
Participant’s Eligibility
Ideal for:
- Founders and CEOs of Indian MSMEs
- Business development and export managers
- Entrepreneurs exploring international trade opportunities
- Startups aiming for global product-market fit
- Participants from sectors like textiles, food processing, IT services, and manufacturing
Program Outcomes
By completing this program, participants will:
- Gain certification in Global Business Strategy for MSMEs
- Build an actionable international expansion plan
- Acquire skills in export compliance and trade finance
- Improve global marketing and branding capabilities
- Strengthen international negotiation and networking skills
Fee Structure
Discounted Fee: INR 4999 USD 65
Batches
Certificate
Program Assessment
Certification to this program will be based on the evaluation of following assignment (s)/ examinations:
| Exam | Weightage |
|---|---|
| Mid Term Assignments | 20 % |
| Final Online Exam | 30 % |
| Project Report Submission (Includes Mandatory Paper Publication) | 50 % |
To study the printed/online course material, submit and clear, the mid term assignments, project work/research study (in completion of project work/research study, a final report must be submitted) and the online examination, you are allotted a 1-month period. You will be awarded a certificate, only after successful completion/ and clearance of all the aforesaid assignment(s) and examinations.
Program Deliverables
- Access to e-LMS
- Real Time Project for Dissertation
- Project Guidance
- Paper Publication Opportunity
- Self Assessment
- Final Examination
- e-Certification
- e-Marksheet
Future Career Prospects
Participants will be well-positioned for:
- Leading global expansion for Indian brands
- Consulting roles in international trade strategy
- Working with trade bodies, embassies, and global incubators
- Starting export-based or import-substitution startups
- Specializing in cross-border e-commerce and digital export growth
Job Opportunities
Post-program opportunities include roles such as:
- International Business Development Manager
- Export-Import Operations Specialist
- Trade Compliance Analyst
- Cross-Border E-commerce Manager
- Global Sourcing & Procurement Officer
Disclaimer
This program is intended for educational purposes only and does not constitute legal or financial advice. Participants are encouraged to consult certified trade advisors and legal experts before implementing international strategies. The organizers are not liable for any business losses resulting from the use of program content.
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