Basic Trademark & Brand Protection
A beginner-friendly course on trademarks and brand protection, covering the fundamentals of trademark registration, legal enforcement, and strategies to safeguard brand identity.
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Enroll now for early access of e-LMS
Online
Self Paced
Moderate
1 hours
Law, Law Professionals
About
Trademarks are essential assets for businesses, helping to distinguish products and services while building brand recognition. This program provides a foundational understanding of trademark law, including the process of trademark registration, brand protection strategies, and legal remedies against infringement. Participants will learn how trademarks contribute to business success and how to legally secure and enforce their brand rights.
Aim
- To introduce the fundamentals of trademark law and brand protection.
- To educate participants on trademark registration and legal enforceability.
- To highlight common risks and infringements affecting brand security.
- To provide strategies for effective brand management and trademark enforcement.
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Program Objectives
- Explain the concept and importance of trademarks in business.
- Guide participants through the trademark registration process.
- Identify common threats to brand identity and how to mitigate them.
- Provide legal insights on trademark infringement and enforcement.
- Introduce best practices for maintaining and protecting a trademark.
Program Structure
Module 1: Introduction to Trademarks
- What is a trademark?
- Importance of trademarks in business and branding
- Types of trademarks (word marks, logos, slogans, trade dress, etc.)
- Differences between trademarks, patents, and copyrights
Module 2: Trademark Registration Process
- Requirements for a registrable trademark
- Steps to file a trademark application in India
- Trademark classes and classifications
- Timeline, fees, and documentation for trademark registration
Module 3: Trademark Protection & Enforcement
- Rights of a trademark owner
- Common types of trademark infringements
- Legal remedies and enforcement mechanisms
- Role of courts and intellectual property offices in brand protection
Module 4: Brand Protection Strategies
- Importance of brand monitoring and market surveillance
- How to prevent counterfeiting and brand dilution
- Trademark licensing, franchising, and assignment
- International trademark protection under the Madrid System
Module 5: Trademark Disputes & Case Studies
- Case studies on trademark infringement and legal battles
- Famous trademark disputes in India and globally
- Steps to handle a trademark opposition or cancellation
Module 6: Emerging Trends & Digital Brand Protection
- Trademarks in the digital age (domain name disputes, cybersquatting)
- Protecting brands on e-commerce platforms and social media
- AI and blockchain applications in trademark management
Participant’s Eligibility
- Entrepreneurs, startups, and business owners
- Marketing and brand management professionals
- Law students and legal professionals specializing in IPR
- E-commerce and digital business operators
- Anyone interested in learning about trademark law and brand protection
Program Outcomes
- Basic understanding of trademarks and their importance in branding
- Knowledge of the trademark registration and protection process
- Awareness of risks and legal remedies for trademark infringement
- Strategies for brand security and intellectual property management
- Practical insights into real-world trademark disputes and solutions
Fee Structure
Discounted Fee: INR 5999 USD 85
Batches
Certificate
Program Assessment
Certification to this program will be based on the evaluation of following assignment (s)/ examinations:
| Exam | Weightage |
|---|---|
| Mid Term Assignments | 20 % |
| Final Online Exam | 30 % |
| Project Report Submission (Includes Mandatory Paper Publication) | 50 % |
To study the printed/online course material, submit and clear, the mid term assignments, project work/research study (in completion of project work/research study, a final report must be submitted) and the online examination, you are allotted a 1-month period. You will be awarded a certificate, only after successful completion/ and clearance of all the aforesaid assignment(s) and examinations.
Program Deliverables
- Access to e-LMS
- Real Time Project for Dissertation
- Project Guidance
- Paper Publication Opportunity
- Self Assessment
- Final Examination
- e-Certification
- e-Marksheet
Future Career Prospects
- Growth in intellectual property law and brand protection roles
- Specialization in trademark prosecution, opposition, and litigation
- Opportunities in corporate IP teams, law firms, and startups
- Expansion into international trademark protection and licensing
- Career advancement in e-commerce and digital brand management
Job Opportunities
- Trademark Attorney
- Brand Protection Manager
- Intellectual Property Consultant
- Legal Compliance Officer
- Marketing & Brand Strategist
Disclaimer
This program is for educational purposes only and does not provide legal advice. For specific trademark-related legal matters, consulting a qualified trademark attorney is recommended.
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